Backlinks Building is a crucial factor for a website to increase its popularity among search engines

Google is the first search engine to link to the websites with the estimation of a vote rate. The links must also be relevant to the content of the website. The popularity of a site by another name as “Page Rank,” decides the quantity and quality of backlinks. The keywords used in the hyperlinks (anchor text) are crucial to determine the position of a website in the SERP in addition to page optimization.

The important question now before us is how to build backlinks. Do not think of participating in “link farms” to rebuild links! This is a black hat technique, created solely for the purpose of building backlinks for spam blogs and websites.

So what is next? It’s the reciprocal link. The backlinks received from other sites should be relevant to your content. Besides this, there is no guarantee that they will keep your links.

Google and other search engines like the so-called ‘natural links’ sites. The content has to be relevant to the “keyword search.”

The big question before us now is how to gain natural links? Websites that link to us if we have quality content appear on our website. This is called link exchange technique. Distributing your content in the form of an article, the best places to submit your articles are Share This, GoArticles, ISNAR, Ezine Articles and others.

Apart from the directory “backlinks building” another technique to build quality backlinks, is DMOZ. You can for example submit your website for “social bookmarks like Digg, Furl, del.icio.us, searchles, etc. Therefore, there are many ways to get people to notice your site without paying anything.

Craigslist for instance, is a free classifieds service, where you can submit your site and reap all the benefits in literary no time. Participating in “Google Groups” and “Yahoo Answers,” trying to help people rather than indulging yourself in a shameless self-promotion, will help you a lot!

You can also create pages in “Wikipedia”. Using this technique with caution, not to introduce methods of promotion, providing good, valuable information, will prevent your page a deletion from Wikipedia. Do not let people know that you are promoting your site through “Wikipedia”! Also, make use of Squidoo.com and MySpace.com; create a resource of good, unique content and link to your site - you will see the results!

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